A market analysis is an important stage of the marketing Manager. Qualitative analysis of the market allows you to quickly find a free market niche, to choose the most attractive target market to better understand consumer goods company. Market research for business planning Market research must give answers to the questions that consumers want, what they need, what trust. Research may include the study of the actions of consumers, the behavior at different stages of the buying process, etc. When starting a new business, especially important: Market information Primary market information is the price of suppliers of this market, the situation of supply and demand. Such information should be obtained from independent sources, in different formats. Market segmentation Market segmentation - a separation into subgroups market combined in one or more essential characteristics. The following segmentation is often used: geographic, gender, demographic, etc.Market trends It is necessary to consider trends in the rise or fall of the investigated market in a certain period of time. It is difficult to estimate the size of the market with the launch of a new business, as the necessary historical statistical data and expert data insiders. In this case, you can try to derive numbers from the number of potential consumers, dividing them into segments. tetouan, Morocco
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